Who’s buying what you are selling? Who else should be?

Northern Initiatives is ready to provide you with the expertise you need to improve your sales and marketing efforts. We can help with customer profiling, customer analysis, competitive analysis, customer satisfaction monitoring, market analysis for sales prospecting, new product development, distribution channels, and more.

Market Research
Market Research is a step-by-step process that examines a company’s equipment, processes, capacity, skills, and current customer base.  Examination results are used to study the feasibility of developing new products or markets that could provide additional sources of revenue for the company.

Market Planning
Market planning is a development of company specific marketing goals and objectives based on a thorough evaluation of markets, products, services, capabilities, competition, and alternative strategies.

Competitive Analysis
Competitive Analysis is a custom research effort that builds customer understanding of competitive products and of market positioning and results in the stronger competitive positioning for your own company.
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Customer Satisfaction Monitoring
Customer Satisfaction Monitoring is a four-phase process that teaches step-by-step implementation of the customer satisfaction process. This program is designed to give you the information you need to develop and implement internal customer satisfaction monitoring procedures that meets industry requirements.
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For more information concerning any of these assessment and benchmarking services contact Ruth Solinski, VP Consulting, at (906)226-1673 or rsolinski@niupnoth.org.