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Market Analysis
Market Research is a step-by-step process that examines a company's equipment, processes, capacity, skills, and current customer base. Research focuses on new product or markets that could be additional sources of revenue for a company.
Market Planning
Market planning is a development of company specific marketing goals and objectives based on a thorough evaluation of markets, products, services, capabilities, competition, and alternative strategies.
Competitive Analysis
Competitive Analysis is a custom research effort that builds understanding of competitive products and positioning in the minds of the customers and results in stronger competitive positioning for your own company.
Customer Satisfaction Monitoring
Customer Satisfaction Monitoring is a three-phase process that teaches step-by-step implementation of the customer satisfaction process. This program is designed to give companies the knowledge to develop and implement and internal customer satisfaction monitoring process that meets the requirements.
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For more information concerning marketing services contact Chris Rector, Marketing Services Director , at (906)226-1680 or crector@niupnoth.org.
 The Michigan Manufacturing Technology Center is a not-for-profit organization that provides training and assistance to help companies meet customer requirements and industry standards, increase profits, improve quality, and lower costs.
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